Earlier, noted producer SV Krishna Reddy and producer K Achireddy handed over the script to the director and producer of the film. Speaking on the occasion, AVS says, “Though I had directed three films, they gave me a satisfaction as a director but were not commercially successful. Now, I concentrate on the commercial success, while directing the movie. Janardhana Maharshi gave a very good script and dialogues, while Manisharma gave melodious tunes to all the songs. So far we have recorded five songs and of them, we remixed an old classic, 'Voohalu Gusa Gusalaade…". The speciality in the song is that the song was rendered by Ghantasala"s son Ratnakumar. As for the story, it is a fight by the hero with a group of people against a character like Ravana. The film would give a complete entertainment for two and a half hours. We are planning to complete the shooting in a single schedule that would span between 24 to 55 days."
Producer Jagadish says, “I jumped into the film industry from advertising with Kotimooka. I love comedy and hence ventured into the film industry with this movie." Krishnudu says, “For the first time, I am playing the hero in a complete commercial film."
Brahmanandam, Jayaprakash Reddy, Ali, MS Narayana, Venumadhav, Ahuti Prasad, Raghubabu, Uttej, Harshavardhan, Jeeva, Ramjagan, Satyam Rajesh, Gundu Sudarshan, Chitram Sreenu, Kondavalasa Lakshmana Rao, Gundu Hanumanta Rao, Chittibabu, Anant, Hema, Kovai Sarala, Jhansi and others are in the cast. Lyrics are by the late Arudra, Bhaskarabhatla Ravikumar and Ramajogaiah Sastry, cinematography is by Srinivasa Reddy, editing is by MR Varma, art is by Narayana Reddy, while story, screenplay and direction are by AVS.