SS
Rajamouli
directed
Blockbuster
Telugu
movie
Magadheera
has
swept
the
Lux
Sandal
South
Scope
Cine
Awards
2010
by
bagging
six
top
awards
out
of
12
awards.
The
event
was
held
at
Hitech
International
Conventional
Centre,
Novotel
in
Hyderbad
on
this
Sunday
evening
(19th
September,
2010).
Meanwhile,
the
movies
like
Arundhati
and
Koncham
Ishtam
Koncham
Kashtam
won
two
awards
each.
The
South
Scope
Cine
Awards
2010
was
a
star-studded
event,
which
witnessed
the
huge
gathering
of
who's
who
of
Tamil,
Telugu,
Kannada
and
Malayalam
film
fraternity.
Mega
star
Chiranjeevi,
producers
D
Ramanaidu
and
Allu
Aravind's
presence
was
the
highlight
of
the
show.
Especially
the
very
arrival
of
Chiru
had
brought
a
kind
of
excitement
in
film
goers
gathered
at
the
seven
star
hotel
in
Hyderabad.
The
moment
he
got
out
of
his
car,
his
fans'
cheer
filled
the
air
and
hit
the
roof
and
it
continued
till
he
reached
his
seat
and
waved
his
hands
towards
them.
Producer
D
Ramanaidu,
who
was
recently
honoured
with
Dada
Saheb
Palke
award,
was
facilitated
with
the
title
the
'Legend
of
South
Indian
Film
Industry'.
Multilingual
actress
Sridevi
and
her
husband
and
producer
Bony
Kapoor
gave
the
award
to
him.
Meanwhile,
Chiranjeevi
and
Allu
Aravind
remembered
his
contribution
to
Indian
Cinema.
They
said,
"He
started
his
filmy
career
in
1964
and
so
far
he
has
produced
movies
in
almost
all
Indian
languages
like
Tamil,
Telugu,
Kannada,
Malayalam,
Assamese,
Oriya,
Bengali,
Gujarati,
Marathi,
Hindi.
He
is
one
of
the
rare
film
producers,
whom
India
has
seen
ever."
However,
actors
Prabhu
Deva,
Madhavan,
Bramhanand,
Ram
Charan
Teja,
Puneet
Rajkumar,
Jaggesh,
Diganth,
Yash,
Prabu,
Prakash
Raj,
Shriya
Saran,
Nayantara,
Rekha,
Radhika
Pandit,
Nidhi
Subbaiah,
Bindu
Madhavi,
Rima
Kallinghal,
Mamta
Mohandas,
Charami,
Anushka
Shetty,
Tamanna
Bhatia,
Singer
Anoop,
Comedian
Salim
Khan,
Yogaraj
Bhat,
Producer
Rockline
Venkatesh
and
several
others
attended
the
function.
But
South
Indian
superstars
like
Rajinikanth,
Kamal
Hassan,
Venkatesh,
Balakrishna,
Nagarjuna,
Ravi
Teja,
Ambareesh,
Ravichandran,
Mammootty
and
Mohanlal's
absence
disappointed
many
audience
who
attended
the
event.
Best
Film:
Magadheera
Best
Director:
SS
Rajamouli
-
Magadheera
Best
Actor:
Ram
Charan
Teja-
Magadheera
Best
Actress:
Anushka
Shetty
-
Arundhati
Best
Supporting
Actor:
Sonu
Sood
-
Arundhati
Best
Supporting
Actress:
Ramya
Krishnan
-
Koncham
Ishtam
Koncham
Kashtam
Best
Comedians:
Bramhanandam-
Koncham
Ishtam
Koncham
Kastam
Best
Music
Director:
Devi
Prasad
-
Arya
2
Best
Male
Playback:
Anuj
Gurwara
-
Panchadara
Bomma
-
Magadheera
Best
Female
Playback:
Geeta
Madhuri
-
Gundello
Guitar/Mahanmari
-
Ek
Niranjan
Best
Lyricist:
Chandrabose
-
Panchadara
Bomma
-
Magadheera
Best
Cinematography:
KK
Senthil
Kumar
-
Magadheera
Special
Awards:
The
legend
of
South
Indian
Film
industry:
Producer
Rama
Naidu
The
Raising
star
of
South
-
Naga
Chaithanya