Sources say that the movie has been sold for record price. Ram Charan's previous film Magadheera was also distributed by Supreme movie in US. It may be recalled that the sister concern of Supreme Audio had earlier acquired Arya 2 and Simha.
Bommarillu Bhaskar directorial movie features Ram Charan Teja, Genelia and Shazahn Padamsee in the leads. The movie is produced by Naga Babu under the banner of Anjana Productions.