Gautham Vasudeva Menon is directing Yem Maya Chesave and produced by Sanjay Swarup. Puri Jagannath is playing his real life role as a director, while Naga Chaitanya would appear as his assistant. AR Rahman is scoring tunes for the film.
Puri Jagannath, who used to direct the artistes by shouting 'Start… Camera…. Action…" became silent and started listening such shouts from another director. The incident occurred on the sets of Yem Maya Chesave, the second film of Naga Chaitanya, son of Nagarjuna and the grandson of Akkineni Nageswara Rao,