K.Raghavendra Rao, Naga Chaitanya, Rana Daggubatti, Sumanth, Swathi, Nithin, Colours Swathi, Srinu Vytla, Gunashekar and other noted celebrities were present at the grand launch function. Sridevi, Boney Kapoor and Nagarjuna were the chief guest at the event.
The movie is a first Telugu straight movie of Ram Gopal Varma after 12 years. Maryada Ramanna star Sunil and Colors Swathi are playing the lead roles in the film.
Ram Gopal Varma's Katha Screenplay Darsakatvam Appalaraju was launched on August 27 at Annapoorna Studios in Hyderabad. The muhurat scene was shot on actor Sunil, while Sridevi and Nagarjuna tapped the clap for the first shot.