The
never-say-die
Ram
Gopal
Varma
is
not
about
to
give
up
that
easily.
Barely
a
week
after
the
debacle
of
Surya's
Hindi
launch
Rakta
Charitra
-
2,
the
indefatigable
Ramu
has
already
decided
to
go
ahead
with
another
film
as
a
proper
launch
for
the
Southern
superstar
in
Hindi,
this
time
a
more
conventional
romantic-action
drama.
The
blame
game
has
begun.
Apparently,
the
people
behind
RC
-
2
feel
the
Southern
sensation
Surya
didn't
give
the
film
that
promotional
pitch
it
required
either
in
Mumbai
or
in
Chennai
with
the
result
that
Rakta
Charitra
has
bombed
in
both
Hindi
and
Surya's
home-language
Tamil.
The
soft-spoken
Surya
defends
himself
manfully.
"Over
here
(in
Tamil
cinema)
we
don't
really
go
all-out
to
promote
and
market
our
films
the
way
they
do
in
Bollywood.
You
could
say
our
marketing
is
more
subtle.
I
don't
go
out
and
sell
any
of
my
films
to
the
audience.
However,
for
Rakta
Charitra
-
2,
I
did
make
an
effort
to
do
more
publicity
than
I
usually
do.
Earlier,
this
week
RGV
(director
Ram
Gopal
Varma)
and
I
flew
to
Madurai
to
meet
the
audience
and
fans.
This
is
something
I
haven't
done
before."
How
does
Surya
explain
RC
-
2's
under-performance
at
the
box
office
in
both
Hindi
and
Tamil?
Says
Surya,
"Rakta
Charitra
-
2
was
never
meant
to
be
a
film
for
all
tastes.
Its
intense
violent
theme
was
always
a
deterrent
to
a
mass
audience.
Even
my
most
violent
films
have
a
family
base
in
the
plot
or
there's
a
love
story
behind
the
violence.
In
Rakta
Charitra
there
was
no
digression
from
the
intense
theme...all
in
all,
no
regrets.
I'd
love
to
do
another
film
with
RGV."
Surya
is
still
recovering
from
the
back
injury
that
prevented
him
from
being
in
Mumbai
during
the
promotion
of
the
Hindi
RC.
Says
Surya,
"The
doctors
have
asked
me
to
take
it
easy."
Story first published: Wednesday, August 3, 2011, 16:46 [IST]