However, the producer says, “We are not disclosing the identity of the hero and keeping it a secret." Director Arunakanth says, “Earlier, a film with the same title Tick… Tick… Tick… came with Kamal Hassan as hero and it was a big hit. We are using the same title and brought out a novel film with different story and movement to suit the present trend. This suspense thriller with a modern screenplay would definitely attract all classes of audiences and we are very confident on that. There are five songs in the film and we shot them on Sairabanu, Prema and Madhumita at Annapurna studio. We are introducing Kanuri, a protege of Manisharma, as music director with this film. The sound effects would be a special attraction for the movie."
Dialogues are by Sitaramaraju, lyrics are by Rambabu, camera is by SD John, while story, screenplay and direction are by Arunakanth.