After Badrinath received poor reviews from the critics, the makers of the film planned a unique strategy by holding a contest in which a winner could get a free pilgrimage trip to Badrinath. Now, reports claim that the movie bosses have come up with an idea of giving away small bottle of holy water of the lord, Badrinath for the fans at the cinema halls, where the movie is being screened.
However, the movie, which garnered 16.5 crores in first three days, added 12 crores to its tally by one week. Not only in Andhra Pradesh but it is also running houseful in most of the theatres in Karnataka and Kerala. It has collected Rs.4.5 crores together from these neighbouring states.