Ram Gopal Varma's controversial Bejawada might have received unfavourable response from the audience but it has definitely become a role model for Bollywood. Wonder what? Well, the warning messages during the smoking scenes in the movie have been appreciated by the health ministry for setting an example for other film industries and making the public aware about the ill-effects of smoking.
The movie has at least 10 smoking scenes and the makers of the film have displayed scrolling warnings in those sequences. When a South film can do it why not the Bollywood filmmakers, who have been opposing this very idea, follow the same, asks a health ministry official. However, this rule, which was notified by the I & B ministry on November 14, is yet to become a law and the decision is pending with the law ministry for the approval.
According to the rules, a warning saying that smoking is injurious to health and it can lead to cancer must be displayed at the bottom of the screen during the smoking scenes in films. The actors also should personally promote about the after effects of smoking cigarettes. The cigarette brands, which the stars smoke on-screen, must be blurred. Finally, a 30-second-clip that shows the ill-effects of smoking should be played in the middle of the film.