Nagarjuna is considered as one of the best brains in business in
the Tollywood. Living up to this tag, now, for his prestigious
project Rajanna, he has adopted a new marketing strategy,
which is a new way of publicising a film.
The Shiva star has sold the première show tickets of
Rajanna to his fans. In fact, the audience have shelled
out record price for the tickets. This has not only earned him good
bucks but also getting a good word-of-mouth for the forthcoming
However, the amount earned by the tickets will be invested for
Nagarajuna's non-profit film institute. The movie directed by SS
Rajamouli's father S Vijayaendra Prasad is a biopic of
Telangana-based freedom fighter Rajanna. The film also stars Sneha,
Shweta Menon, Ajay and others in the cast.