Sources close the development says that the decision was jointly taken by the producers of both the films. The movies were heading for the battle at the box-office, as Nenu Naa Rakshasi and 100% Love were supposed to release on April 28. The makers of the films decided to avoid the clash and came out with the conclusion that one of the movies should be postponed.
The hype surrounding around Nenu Naa Rakshasi turned blessing for the film. As a result, 100% Love producer Bunny Vasu agreed to delay his movie by a week and Nallamalupu Bujji can now release Rana Daggubati-Ileana D'Cruz on the announced date. However, it is an unwritten rule in the Telugu film industry that no big movies should be released on a same day, as it will eat each other's business.
Nenu Naa Rakshasi is an action packed romantic film directed by Puri Jagganath. The movie has created a lot of hype in the Telugu film industry for many reasons. The movie will be second Telugu film of Rana Daggubati after his superhit debut movie Leader. Adding to that the director has a good track record of delivering hits.
On the other hand, 100% Love has evoked lots of interest among the youths. It is because of director Sukumar's ability to bring out some of the best romantic hit films in the past. Adding to that Naga Chaitanya has got a lover boy image after the success of Ye Maaya Chesave.