The movie is said to be a romantic film, which is directed by debutant Prakash Toleti. He worked as an associate to directors like Sukumar and Bommarillu Bhaskar. The movie is produced by Paruchuri Kireeti on the banner United Movies.
Meanwhile, April is turning out to be an exciting month for the lead actors of Naa Ishtam. Rana Daggubati's Bollywood movie Dum Maaro Dum and Nenu Naa Rakshasi are releasing on April 22nd and 28th respectively. On the other hand, Genelia's multilingual Urumi, which was released yesterday, has got rave reviews.