Suresh Babu switched on the camera for the opening scene and Prakash Toleti's mentor Sukumar directed the first shot, which was picturized on Rana Daggubati. The movie is a romantic entertainer, which is targeted towards the youths, said Producer Paruchuri Kireeti at the movie launch function.
Naa Ishtam features Rana Daggubati and Genelia D'Souza in the lead roles. The movie is produced by Paruchuri Kireeti on the banner United Movies and directed by Prakash Toleti.
Rana Daggubati's second Telugu movie Naa Ishtam was launched at the Ramanaidu Studios today. Legendary producer D Ramanaidu started the proceedings by handing over the script to debutant director Prakash Toleti after a formal pooja.