Sources say that producer Subramanyam acquired the Telugu rights for a record price, Rs. 12 crore. He thought that the recently released movie might do wonders at the Box Office considering Surya's popularity in Andhra Pradesh. However, now that the Ghajini star is not promoting the film, it is affecting the film to much extent.
Surya has told the producer that he is busy and he will come to Andhra Pradesh soon. The actor has sent a clipping from Chennai to compensate his absence from the promotional activities.
However, 7th Sense, which was released in 400 screens in Andhra Pradesh, has done reasonably good business at the Box Office. The movie starring Surya and Shruti Hassan is directed by AR Murugadoss.