On her Twitter account, Amala Paul tweeted, "Awesome new project of Dancing star Bunny and Dynamic director @purijagan garu has added me as Heroine to the combination! ! Yay! !. Really looking forward to join your fabulous team,hve heard lovely things working with u sir!Sooper excited abt 'Iddaru Ammayilatho' (sic)."
In his reply tweet, Puri Jagannath, who is currently busy with the shooting of Pawan Kalyan starrer Cameraman Ganga Tho Rambabu, expressed his excitement to work with Amala Paul. The director wrote, "@Amala_ams our unit people also exited to work with u. Come to Hyd soon, want to narrate da story."
Iddarammayilatho is produced by Bandla Ganesh Babu under Parameswara Arts. Devi Sri Prasad will compose the soundtrack for it. The movie has two heroines, and Amala Paul will play one of the two female leads. The makers are now in a search for the second heroine. The film would be formally launched on September 20 in Hyderabad and the regular shooting commences from October.