Director SS Rajamouli's recent release Eega, which received an earth-shattering response, has broken several records at the Box Office and set new bench mark for upcoming releases. The latest we hear is that the action graphical extravaganza has beaten the collection record of Mahesh Babu's Businessman.
Before the release of Eega, Ram Gopal Varma had predicted that it would be the first Telugu film to join the club of 100 crore movies. The movie has completed nearly five weeks at the Box Office, but it is nowhere near to the mark. Its collection figures show that it has still long way to go. Despite getting huge opening across the globe, what went wrong with the film?
Despite facing tough competition from biggies like Bol Bachchan, Cocktail, Billa 2 and Uu Kodathara Ulikki Padathara, Eega did wonderful business at the Box Office for three weeks. But its business started dipping after the third week. Although it is running to packed houses in a few theatres, overall, it is registering average occupancy. It is likely to go down further due to the release of Allu Arjun's Julayi.
However, Mahesh Babu starrer Businessman had collected Rs 44 crores at the Box Office. Eega has beaten this collection record within a couple of weeks. If we are to go by the industry sources, Rajamouli directed movie has collected Rs 57 crores at the Box Office so far. Now, it is heading towards the record of Dookudu and Magadheera, which are all time highest grosser Telugu films.