Allu
Arjun's
upcoming
movie
Julayi,
which
is
slated
to
hit
the
screens
on
August
9,
is
one
of
the
most-awaited
movies
of
2012.
The
film
has
been
adding
to
the
curiosity
of
the
film
goers,
ever
since
it
hit
the
floor.
This
craze
has
increased
the
demand
for
the
satellite
rights
of
the
film,
which
have
been
sold
for
a
whopping
price.
More
than
a
year
has
passed
after
the
release
of
Allu
Arjun's
big
budget
film
Badrinath.
Julayi
is
next
outing
and
the
actor's
fans
are
very
eagerly
waiting
to
watch
the
flick.
In
a
bid
to
cash
in
on
the
unprecedented
craze
for
the
star,
MAA
TV
has
bagged
the
satellite
rights
of
the
film.
Reports
suggest
the
channel
has
bought
the
rights
for
big
price
Rs
5.7
crore,
which
is
a
record
price
in
Tollywood.
Julayi
is
a
romantic
film
and
Allu
Arjun
plays
a
carefree
and
aimless
young
guy,
who
falls
in
love
with
a
girl
(Ileana
D'Cruz).
The
movie
is
all
about
how
his
life
changes
after
falling
in
love
with
her.
Popular
director
Trivikram
Srinivas
has
written
the
script
and
directed
the
film,
which
is
produced
by
DVV
Danayya.
Besides
Allu
Arjun
and
Ileana,
Julayi
features
Sonu
Sood,
Rajendra
Prasad,
Brahmaji,
Brahmanandam
in
other
important
roles.
Devi
Sri
Prasad
has
composed
the
music,
which
is
creating
buzz
ever
since
it
hit
the
stalls.
The
music
is
one
of
the
major
highlights
of
the
movie
and
the
exotic
locations
captured
in
the
songs
are
other
attractions
of
the
film.