Sekhar Kammula's latest directorial venture Life is Beautiful (LIB) starring Shriya Saran Amala Akkineni in leads, has topped the collection chart at the worldwide Box Office. The romance drama has a wonderful business in the first week with its seven day total reaching Rs 22.25 crores nett. It is a good collection for a medium budget movie in Telugu.
Despite getting mixed reviews from film critics, Life is Beautiful opened to a decent response at the Box Office. The movie raked in Rs 3 crores nett at the collection centres in Andhra Pradesh and other parts of India. It saw little improvement in its business and it collected Rs 3.50 crores nett on Saturday and Rs 4 crore nett on Sunday. It collected Rs 10.50 crores nett in the first weekend.
The business of Life is Beautiful dipped more than 40% on Monday and Tuesday. But it had a big leap in its collection on Wednesday due to Ganesh Chathurti holiday. Its collection hit the bottom line on Thursday due to Bharat Bandh. Its weekdays' breakup is Rs 2.30 cr on Mon, Rs 2.05 cr on Tue, Rs 3.15 cr on Wed and approximately Rs 1 cr on Thu.
Life is Beautiful has also had a fantastic opening at the USA Box Office. Its collection figures of the first weekend are far better than that of recent hit movies like Sudigadu and Shirdi Sai in America. The movie has raked in Rs 2.1 crores nett at the collection centres in the country.
However, Life is Beautiful has a big threat from Priyamani's horror movie Charulatha, which has hit the screens in all South Indian languages like Telugu, Tamil, Kannada and Malayalam. Trade experts say that promos of Charulatha have created a lot of curiosity among the viewers and it is surely going to slow the pace of collection of Life is Beautiful.