Item numbers have history of more than 50 years in the Telugu film industry. The trend of special songs, featuring beautiful women dancing in revealing clothes, started in 1950s and it was basically used to lend support to the marketability of the film and they did not have any connection to the plot.
This trend of having an item song in films has continued till today and it has remained as the main trick to generate easy publicity. These days, it has become one of the main mass masala elements and a 'must feature in Tollywood. In a bid to woo audience, every filmmaker plans for one item song, which has catchy and suggestive lyrics, trendy music, sexually provocative dance and feature them in the trailers.
The origin of the term 'item number' is obscure and it derives its meaning from the filmy Mumbai slang item, which means a sexy woman. A female actor, singer or dancer, who appears in an item number, is known as an item girl. There are item boys as well. But item girls are very popular than item boys in Telugu films.
However, Tollywood has produced more than thousand item numbers in span of 50 years, but very few of them have been successful and remained fresh & green in the minds of film goers. 'Ringa Ringa', 'Aa Ante Amalapuram', 'Ippati Kinka', 'Naa Peru Kanchana Mala', 'Diyalo Diyala', 'Poovai Poovai', 'Silakemo Sikakulam' and 'Bad Boys' are some hottest and ever green item numbers from Telugu.
'Aa Ante Amalapuram' from 2004 Telugu movie Arya is one of the hottest item numbers in Telugu. This song has Devi Sri Prasad's music, Veturi Sundararama Murthy's lyrics and, Malathi and Ranjith's voice. Actress Abhinayashree has shaken her legs for the trend beats. It has become ever green song and has been copied in Hindi, Kannada and Tamil too.
'Ippati Kinka' from Mahesh Babu's 2006 movie Pokiri is another hot item number, which has been copied in several languages. This song has Mani Sharma's music, Bhaskarabhatla Ravikumar's lyrics and Murali and Suchitra's voice. Hot item girl Mumaith Khan has shaken her hot body along with Mahesh Babu for this song.
'Naa Peru Kanchana Mala' is a hot item song from Chiranjeevi's 2004 film Shankar Dada MBBS. This song has Devi Sri Prasad's trendy music, Veturi Sundararama Murthy's lyrics and Karthik and Malathi's voice. Actress Gauhar Khan has shaken her hip with Chiru for this song.
'Poovai Poovai' is a hit item number from Mahesh Babu's 2011 movie Dookudu, for which Parvati Melton has shaken her hip with Prince. It has S Thaman's music, Ramya and NS Navin Madhav's voice and Ramajogayya Sastry's lyrics.
'Silakemo Sikakulam' is a hot item number from Ravi Teja and Sneha's 2004 movie Venky. It is so popular that many youngsters used to hum it to tease girls. It is purely mass song, which has Devi Sri Prasad's music, Malathi and Sreeram's voice and Sahithi's lyrics. Raasi is seen as item girl in it.
'Bad Boys' is very hot number from Mahesh Babu's 2011 movie Businessman and it has become popular for its S Thaman's trendy music, Geetha Madhuri and Priya Himesh's voice and Bhaskarabhatla's lyrics. Shweta Bhardwaj's dance is also one of the main attraction of the song.
'Kevu Keka' is a hit item number from Pawan Kalyan's 2012 Blockbuster movie Gabbar Singh. It has Devi Sri Prasad's music, Sahithi's lyrics and Mamta Sharma and Murali's voice. The song features 'Munni Badnam' fame item girl Malaika Arora Khan with Pawan Kalyan.
'Joramochindhi' from yet to be released movie Cameraman Gangatho Rambabu is latest hot item number, which has been going viral, ever since it hit the internet. The song has Mani Sharma's music, Bhaskarabhatla's lyrics and Khushi Murali and Sravana Bhargavi's voice. Scarlett Mellish Wilson is seen shaking her hips with Pawan Kalyan.
'Diyalo Diyala' is a hot item number from Naga Chaitanya's 2011 movie 100% Love. The song has become very popular among the youngsters. It features Maryam Zakaria in a special appearance. It has Devi Sri Prasad's music and the voice of Priya Himesh and Murali.