Superstar Mahesh Babu's upcoming film 1: Nenokkadine is one of the most-awaited movies of Telugu. Prince fans were desperately waiting for the release of its audio. The makers have launched the music in an unique way. Trade experts opine that it is a brand new marketing strategy and Mahesh Babu has set a new trend by allowing his fans across Andhra Pradesh to release the songs of this suspense thriller.
See: 1 Nenokkadine Music Launch Photos
The audio launch of 1: Nenokkadine was held at shilpakala Vedhike in Hyderabad on Thursday evening. This starry and glitzy event, which started at 6 pm, was screened live in 23 threatres across the state, where thousands of Mahesh Babu fans witnessed the function live by paying Rs 150 each. The makers of the movie had taken lot of precautionary measures by making adequate security arrangements to cinema hall.
The movie 1: Nenokkadine has five trendy songs composed by Devi Sri Prasad and before launching the audio CDs of 1: Nenokkadine, the producers made sure that the songs were released by Mahesh Babu fans. Five lucky fans selected from five different city released the songs live from the threatre in their own city. Amidst the stunning dance performances, they launched the soundtracks one by one. Continue to read more in the slideshow.