Moviegoers in Andhra Pradesh will soon discover what it means to be truly immersed in sound. A hundred theaters will soon be equipped with Auro 11.1 by Barco, the next-generation three-layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Ramanaidu Studios, Two post - production and mixing facilities and Suresh Productions will install the certified Auro-3D® Studio System.
Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise.
With movies that offer a truly mesmerizing sound immersion, two studios of Ramanaidu will start mixing audio for Tollywood productions using Auro-3D® production tools. Auro-3D® is compatible with speaker layouts from Auro 8.0 up till Auro 22.1 using channel-based as well as object-based technology.
"These systems will turn standard 5.1 cinema audio into a whole new experience for moviegoers," said Abel Garamhegyi, Managing Director at Barco India. "Almost all of the theaters involved are already equipped with Barco projectors. Combined with Auro 11.1 sound, Suresh Productions can aim for a whole new level of perfection."
"We are honored that Suresh Productions and Ramanaidu Studios has chosen the Auro-3D® format" says Wilfried Van Baelen, inventor of the Auro-3D® format and CEO of Auro Technologies. Auro 11.1 by Barco is widely acclaimed as the industry's most efficient and best immersive cinema audio solution.
Suresh Babu, Managing Director, Suresh Productions says "We are incorporating Auro-3D® technology into our expansion plans over the next few years, starting with the installation of Auro 11.1 by Barco in some of our existing theaters. Going forward we will further expand and integrate the cutting-edge cinema sound technology in our theaters to enhance movie viewing experience."