Talking to IANS Sushant told, "I heard so many scripts after my second film, but nothing excited me. However, when Adda was narrated to me, I knew that I was destined to do it. I felt as if the script chose me and not vice versa." The actor added, "This feeling happens when you hear something so different from films you have done in the past. I'm glad this film made me feel that way."
Adda is directed by Sai Karthik, who has created a wonderful script for it. Sushant said, "I can't categorise the film in one particular genre. Even though it's a love story at heart, the film addresses a universal concept. The story revolves around the hero's 'adda', which in English means 'den'. All I can say is that it's an unpredictable film."
Talking about its release, Sushant said, "We are hoping to release the film in May. Most of the shooting happened in Hyderabad in Annapurna studios and Ramoji Film City. We erected a special set to shoot the Adda sequence in the film." He added, "Success of a film elevates everything involved in it. As more and more people watch a successful film, they will automatically start noticing performances, therefore, I don't believe in any individual performance."