Telugu films like Alias Janaki and Athadu Aame O Scooter have released online on the same day of their theatrical release. With this idea proved successful, a few other filmmakers are also opting for this method. Director Amar Kamepalli has planned to release his Telugu romantic-drama Break Up online on September 20 simultaneously with its theatrical release.
In a statement to IANS, Amar Kamepalli told, "We could only
manage to get as many as 100 screens for the theatrical release of
our film. We have now decided to release it online simultaneously
on the day its release. All Telugu film lovers abroad can watch the
film online for a very affordable price."
Break Up will be available for online viewing on Zingreel. Kamepalli added, "We will soon announce the price for online viewing, "Our film is inspired by real events that happened in Hyderabad four years ago. The film deals about the boy's effort to be reunited with his girl after breakup amidst love, lust and lies."
The film Break Up features Ranadhir Reddy and Swati Dikshit in lead roles, while Suresh, Allari Subhashini, MS Chowdhary and Harish will be seen in important roles. Besides Breakup, Telugu films such as Kamina, Drama, Love Life, Kalicharan, D/O Varma are lined up for release online.