Latest Telugu release Attarintiki Daredi (AD), which hit the screens on September 27, has slipped at the AP Box Office in the second weekend following Samaikhyandhra protests over the division of Andhra Pradesh. Although it has performed well in other parts of globe, its overall collection is more than 50% down, when compared to its business in its opening weekend.
Attarintiki Daredi, which was a solo release, did a fantastic business at the worldwide Box Office in the first week with its seven-day collection reaching Rs 49.24 crore. But due to the UPA Government's approval of the proposal of formation of Telangana, protests broke out all in Seemandhra on Friday and they continued on following days too, taking a toll on the collection of the film.
According to SKN, the PRO of mega family heroes, the 10-day collection of Attarintiki Daredi stands at Rs 55.54 crores nett. On his Twitter page, SKN wrote, "#AD 10 days AP share 40.04cr.Karnataka 4.65cr,ROI 1.65cr,Overseas 9.2cr, World wide Total share 55.54cr ALL TIME INDUSTRY RECORD for 10 days."
Attarintiki Daredi, which has been reportedly made with a whopping budget of Rs 55 crores, has managed to recover its production cost in 10 days. But if the Seemandhra protests continue, the film might not be able to get huge amount of prospects for its producer BVSN Prasad. In its third week, the Pawan Kalyan, Samantha and Pranitha starrer will face strong competition from Jr NTR's Ramayaa Vastavayya.