The current political situation in Andhra Pradesh has already taken a toll on the business of several big-budget Telugu movies, especially on films featuring Mega family heroes. After two months struggle, Attarintiki Daredi hit the screens and got superb opening at the AP Box Office. Just when people in Tollywood are breathing a sigh of relief, the UPA government has once again blown out the Telangana issue by announcing its approval of the proposal for its separation.
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Power Star Pawan Kalyan's latest outing Attarintiki Daredi, which has been made with a whopping budget of Rs 55 crores, has concluded the first week at the AP Box Office and almost recovered its production cost in seven days. Producer BVSN Prasad, who was very happy with its performance, was hoping to garner huge amount of profit in the second week as there were no big releases. But his dreams are going to be shattered.
But Prime Minister Manmohan Singh has approved the proposal to create Telangana, setting up a group of ministers to lay out the roadmap for the purpose. Following his announcement, several activist groups, who were resting for while, have once again decided to get down to the road and shutdown everything including schools, offices, cinema halls and public transport in the state. If this happens, the screening of Attarintiki Daredi will be stopped in most of the centre, causing a big loss to producer BVSN Prasad. Continue to read more in the slideshow.
Telangana tussle has been casting shadow over Telugu film industry for more than a decade. But the issue got intensed after the UPA announced its decision on the bifurcation of the state on June 28.
UPA Decision On Telangana
The UPA Government decided to carve out Telangana as a separate state Hyderabad will be the joint capital of both Telangana and Seemandhra for 10 years. On Thursday evening, the govt gave its approval for the proposal of the bifurcation of the state.
Samaikyandhra Supporters' Anguish
Samaikyandhra supporters, who have targeted movies associated with actor-turned-politicians from the Seemandhra region, say that Chiranjeevi has not done enough to prevent the state from being split.
Uncertainty In Attarintiki Daredi Release
Attarintiki Daredi starring Pawan Kalyan, Samantha and Pranitha in leads, was to release on July 7, but Samaikyandhra supporters' threat to disrupt its screening kept on pushing ahead its release.
Attarintiki Daredi Leak
Following the release of Ram Charan Teja's Toofan and audience response for it, BVSN Prasad announced to release Attarintiki Daredi on October. But its alleged leak online on August 28 made the producer to advance its release to September 27.
Attarintiki Daredi Could Be Affected: An Expert
A producer and trade expert from Tollywood opines that Attarintiki Daredi could be affected due to the current charged environment. "It is a very sensitive and unpredictable issue."
Samaikyandhra Supporters Likely To Halt AD Screening
Another expert from Tollywood opines that Chiranjeevi, whose family movies have been affected by political issue, has struggled a lot to convince UPA to restrain from splitting the state, but Samaikyandhra supporters think that he has not fought effectively. So they are likely to halt the screening to screening of his brother Pawan Kalyan's latest movie.
Attarintiki Daredi Screening In Nizam
Meanwhile, a few groups in Telangana, who are upset with Chiranjeevi's opposition for the split, are likely to halt the screening of Attarintiki Daredi in the Nizam region.
Attarintiki Daredi Collection In Second Week
BVSN Prasad has recovered his investment on Attarintiki Daredi in the first week of its release. If protest breaks out, the movie would suffer severely at the Box Office in the second week.
What Will Be Attarintiki Daredi Fate?
Will Attarintiki Daredi have screening in its second week? Will BVSN Prasad gain profit from the film? Only time will answer these questions. Stay locked to this space to read more.