Attarintiki Daredi: Pritish Nandy Learns Two Lessons From AD Success

The huge collections of Attarintiki Daredi has grabbed many eyeballs across the globe. Its success has been analysed by many people not only in Tollywood, but also in other big film industries like Bollywood, Hollywood and a few others. The latest one to talk about its success is none other than Bollywood filmmaker Pritish Nandy, who says that it is a lesson for those who hate piracy and believe in the power of the advertisement.

Pritish Nandy is also a well-known English poet, painter, journalist and politician. He has produced several hit Bollywood movies. This multi-faceted personality came to know about the success of Attarintiki Daredi through his friend Ram Gopal Varma's tweet, "4 dys b4 release date announced nd its all time grosser in telugu nd 3rd biggest in overseas after Chennai express nd YJHD."

After reading his post, Pritish Nandy ‏tweeted, "@RGVzoomin mentions a Telugu film, 85 mts of which leaked on the net. They hurriedly put it out in 4 days. No publicity. Biggest hit ever." The filmmakers added, "2 lessons learnt from Attarintiki Daredi: We over rate the damage piracy causes. We also over rate the power of advertising."

However, Attarintiki Daredi was hit by the ongoing political turmoil in the state, which had delayed its release. Adding to this, the 90-minute video of the film was allegedly leaked online before its release. Producer BVSN Prasad, who has shelled out hefty sum on the film, managed to control its piracy and release it in a large number of screens across the globe in just four days. The movie has raked in Rs 64 crores nett at the Box Office in 17 days and become the Blockbuster of the year.