Actors are treated like demigods in South India and there are a few examples of fans building temples for their favourite actor or actress in the past. But here is an interesting story of a fan, who has named his biscuit brand after Mega family star Ram Charan Teja. Even more interesting fact is that this fan owns a factory in Japan, where these biscuits are very popular.
This is not just a rumour. It is a real story and Apoorva Lakhia, who is directing Ram Charan in his debut Bollywood movie Zanjeer, has confirmed the news. The director recently found 'Charan Biscuits' on the supermarket shelves of Kyoto, Japan. "I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious," an English daily quotes Lakhia as saying.
Apoorva Lakhia came to know about the fan's dedication to Ram Charan, when he curiously inquired about 'Charan Biscuits'. The director added, "When I inquired around I got to know that Ram's South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They're quite good."