North Indian states have been key market places for Bollywood movies. But of late, South India is getting more focussed with a few big Hindi filmmakers trying to exploit states like Andhra Pradesh, Tamil Nadu and Karnataka. Thanks to the huge success of Shahrukh Khan's Chennai Express and Hrithik Roshan's Krrish 3. Especially, the performance of their Telugu and Tamil versions have turned many heads in B-Town.
Chennai Express has reportedly collected Rs 15+ crores nett in South India in its lifetime. Whereas Hrithik Roshan's Krrish 3 has collected Rs 14.53 crores nett at the South Indian Box Office in its opening week. Trade experts in Bollywood claim that this is the highest collection for a Hindi movie down South.
Superstar Aamir Khan's upcoming movie Dhoom 3, which happens to be the next big budget Hindi film, is scheduled to release as Christmas treat on December 20. The makers of the movie are leaving no stone unturned to make it a bigger success than Krrish 3. They have already unleashed the trailer of Telugu and Tamil versions of Dhoom 3, which have received overwhelming response from the film goers in the respective states.
This positive response helped the makers of Dhoom 3 to create a huge demand for the theatrical distribution rights of its Telugu and Tamil versions. Several South Indian distributors were vying their hands for the rights. But Eega producer Sai Korrapati and Sathyam Cinemas have finally bagged the rights of the movie for whopping prices. Continue to read more in the slideshow.