Talking to IANS, Venkateswara Rao said, "Theatre is the most ancient art form of our country, and that seems to be hardly getting any attention nowadays. It needs help and it becomes our responsibility to ensure it doesn't lose its prominence." He added, "We need to start giving theatre its due respect for it hones the skills of an actor and can groom the next generation of artists."
In an effort to save theatre, he, along with his brother, has been organising a theatre festival, in memory of their father Paruchuri Raghubabu, since the past 22 years. He said, "My brother and I have immense respect for theatre and understand its importance. Therefore, have been organising this theatre festival. We have seen several actors emerge out of it and go on to be successful."
The 23rd All-India Theatre Festival by Paruchuri Raghubabu Trust is scheduled to be held in Pallekona, Andhra Pradesh between April 27 and May 5. Paruchuri Venkateswara Rao said, "This year we have shortlisted six plays and 10 playwrights. We are hoping to add few more if time permits."
However, Venkateswara Rao has worked in over 300 films with his brother Paruchuri Gopalakrishna. Some of their best films as writers include Indra, Okkadu, Stalin and Racha.