Mahesh Babu's 1: Nenokkadine Audio Rights Fetch Record Price

We had reported recently that Eros International has bagged the distribution rights of Superstar Mahesh Babu's highly-awaited Telugu movie 1: Nenokkadine for whopping price of Rs 72 crores. If we are to go by the reports, the makers of the film have done another record-breaking deal. Yes! The audio rights of this suspense action thriller have reportedly been acquired by music label Lahari for a price of Rs 1 crore. It is said to be the highest ever price of music rights of a Telugu film.

Sources from the music label have revealed it to a leading Tabloid that the music rights of the film have recently been sold to Lahari, which has signed a deal with the producers of 1: Nenokkadine on Tuesday in Hyderabad. But when quizzed about price of the rights, Tulsiram Naidu, one of the partners in Lahari, declined to reveal the figures. "I cannot disclose the sum, but it is the highest ever paid for the audio of a Telugu film," Tulsiram told Bangalore Mirror.

Young musician Devi Sri Prasad, who has teamed up with Mahesh Babu for the first time, has scored the music for the soundtracks of 1: Nenokkadine, which will be officially launched at Shilpakala Vedika in Hyderabad on December 19. It will be a grand event and unlike other functions of Mahesh Babu, this will not be a free event. Instead, his fans have to pay to watch this function.

Mahesh Babu fans have to buy tickets worth Rs 250 each to watch the audio release of 1: Nenokkadine. Since lakhs of audience attend the event, the makers have planned to screen it live in 23 theatres across Andhra Pradesh and the ticket price to watch in theatres will be Rs 150. Talking about it, Lahari Velu says that it is a unique way to promote the audio.