Usually, Telugu audience flood the Twitter with their crazy comments when a superstar's movie releases in theatre. Though there was no film release on Tuesday and Wednesday, many film goers were busy posting throughout these two days. Most of them made hate comments against actress Samantha and actor Siddharth. The volume of tweets posted with tags #GetLostSamanthaAndSiddharth and #TwitterTerroristSiddarthUncle has shocked many in Tollywood, who smell something fishy about it.
According to Topsy, the tag #GetLostSamanthaAndSiddharth, which went viral on Twitter on Tuesday, has got 23,283 tweets in just 36 hours. Whereas #twitterterroristsiddarthuncle has around 2,894 posts in just 8 hours. These numbers have really shocked the people in the industry. An expert from the film nagar, who does not want his name to be revealed, says that this is a huge amount of tweets in such short time.
As per Topsy's Twitter Analytics, the tags #pawankalyan, #maheshbabu, #samantha and #siddharth have got 4,742, 1,732, 2,898 and 180 posts, respectively on Twitter in the last 30 days. These numbers look very poor when compared to #GetLostSamanthaAndSiddharth and #TwitterTerroristSiddarthUncle. That is not all. Even #1nenokkadine, a tag for much-hyped movie 1: Nenokkadine has got 22,239 tweets in the past 30 days.
Apparently, these huge amount of tweets are the result of Samantha and Siddharth insulting Mahesh Babu and his fans. But the expert says that the facts seems to be different because a popular tag like #attarintikidaredi did not have such an amount of tweets in such a short time. He opines that it appears like a publicity stunt. He adds that it must be an act to garner quick attention towards Mahesh Babu, who is gearing up to release the audio of his upcoming movie 1: Nenokkadine this evening (December 19).
Eros International has bought the complete rights of 1: Nenokkadine for a whopping price of Rs 72 crores. But the producers of the film are meant to manage its distribution and promotions and the earning will go to Eros. The price of its rights is said to be a record and the makers have huge responsibility to get a huge amount of profits to Eros. So they are making all possible attempts to make the film a big hit and the fans' outburst must be one of their strategies, opine another expert from the industry.
1 Audio Rights Price
The audio rights of this suspense action thriller have reportedly been acquired by music label Lahari for a price of Rs 1 crore. It is said to be the highest ever price of music rights of a Telugu film.
Young musician Devi Sri Prasad, who has teamed up with Mahesh Babu for the first time, has scored the music for the soundtracks of 1: Nenokkadine.
1: Nenokkadine Release
The soundtracks will be officially launched at an event to be held at Shilpakala Vedika in Hyderabad on December 19. The makers of the movie has reportedly made grand preparation for the function.
1 Audio Launch Live Screening In Theatres
The audio launch events of all biggies movies will be aired on various TV channels, but the function of 1: Nenokkadine will not be streamed live on TV. Rather it will be screened live in 23 theatres across the state.
Fans Pay To Watch 1 Audio Launch
Mahesh Babu fans have to buy tickets worth Rs 250 each to watch the audio release of 1: Nenokkadine. The ticket price to watch its live screening in theatres will be Rs 150.