Following the rapes and murders of several woman across the country, Farhan Akhtar recently launched the MARD campaign against gender inequality and crimes against women. He mobilised support for it at an IPL match in Kolkata. Going a step ahead, he even planned to propagate his campaign with a poem 'Jiske aankhon mein hai jagmagati hui' penned by Javed Akhtar.
In bid to make it viral in all areas, Farhan Akhtar has also planned to get it translated into other regional languages of the country. It has already been translated into Urdu and Bengali. A source close to Farhan claims that Mahesh Babu has agreed to recite its Telugu version. Singer Shaan has recorded the Bengali version.
Farhan Akhtar wants this poem to be included in the school syllabus for sensitising schoolchildren. "He feels that the law cannot change people and that we need to change their ideology. That's why he wants to take this poem to as many states as possible. Messages conveyed through songs and dance sequences put the point across more effectively," Deccan Chronicle quotes the source as saying.