Victory
Venkatesh
and
Ram
had
suffered
severe
setback
as
their
previous
releases
like
Shadow
and
Ongole
Githa
had
got
lukewarm
response
at
the
Box
Office.
Their
first
combo
movie
Masala
was
expected
to
get
them
their
lost
glory.
The
Telugu
remake
of
Hindi
film
Bol
Bachchan
has
concluded
the
four-day
extended
first
weekend
with
a
decent
collection
at
the
worldwide
Box
Office.
Released
in
600
screens
in
the
state,
Masala
debuted
with
a
good
response
at
the
Box
Office
on
Thursday,
which
was
the
muharram
holiday.
While
the
viewers
gave
it
thumbs
up,
the
K
Vijaya
Bhaskar-directed
movie
received
mixed
reviews
from
film
critics.
The
comedy
flick
showed
a
dip
in
its
business
on
Friday
and
Saturday
due
to
busy
working
day
for
offices
and
colleges.
But
it
picked
up
considerably
at
the
Box
Office
on
Sunday.
Masala,
which
is
high
on
entertainment
quotient,
is
liked
by
youth
and
family
audience.
The
Venkatesh
and
Ram
starrer
has
collected
Rs
11.40
crores
nett
at
the
worldwide
Box
Office
in
its
four-day
extended
first
weekend.
Its
breakup
is
Rs
3
cr
on
Thu,
Rs
2.75
cr
on
Fri,
Rs
2.50
cr
on
Sat
and
Rs
3.15
cr
on
Sun.
Considering
the
hype
and
viewers'
response,
trade
expert
feel
that
Masala
was
expected
to
do
much
better
collection
at
the
AP
Box
Office,
but
Hindi
films
like
Ram
Leela
and
Krrish
3
have
taken
a
toll
on
its
business
in
many
places.
The
movie,
which
is
made
with
Rs
25+
crores,
needs
to
do
well
on
the
following
days
if
it
has
to
recover
its
production
cost.