Nayantara
is
one
of
the
most
sought
after
actresses
in
South
Indian
film
industry.
In
recent
years,
she
is
the
only
actress,
who
has
rejected
many
plum
offers
in
both
Telugu
and
Tamil
film
industries.
She
is
also
the
only
actress,
who
has
always
shied
away
from
lucrative
endorsement
deals.
The
latest
buzz
is
that
she
has
been
offered
a
whopping
Rs
1
crore
to
be
the
brand
ambassador
for
Srinikethan.
Will
she
accept
this
deal?
According
to
reports,
Nayantara
has
got
a
lucrative
deal
to
promote
the
Kalanikethan
group's
soon-to-be-launched
brand
Srinikethan.
When
the
bosses
of
the
brand
narrated
the
concept,
the
actress
liked
it.
She
has
reportedly
gone
through
the
agreement
and
payment
details.
She
has
reportedly
given
her
oral
consent
for
it.
"But
she
still
hasn't
signed
on
the
dotted
line," an
English
daily
quotes
a
source
as
saying.
Unlike
her
fellow
heroines,
Nayantara
has
not
been
keen
on
endorsing
projects
right
from
the
beginning
of
her
career.
In
her
decade
old
acting
career,
she
has
been
offered
several
endorsement
deals,
but
she
has
rejected
most
of
them.
The
only
ad
she
did
in
recent
times
is
for
textile
giant
Pothys' Diwali
collection,
which
had
hit
the
screens
in
2010.
Now,
sources
close
to
Kalaniketan
claim
that
the
bosses
are
confident
that
she
will
accept
their
whopping
deal.
Film
Stars
And
Endorsement
Deals
Brand
endorsement
is
the
real
big
thing
for
celebrities
and
most
of
the
stars
in
the
film
industry
revere
ad
films.
The
fact
is
that
they
fetch
them
great
rewards
in
a
very
less
time.
They
also
make
their
presence
felt
on
the
small
screen.
Nayan’s
Colleagues'
Deals
Nayan's
colleagues
like
Asin,
Trisha,
Anuksha
Shetty,
Kajal
Aggarwal
and
few
others
are
endorsing
a
host
of
brands.
They
are
busy
making
a
quick
bucks.
As
per
reports,
they
get
Rs
15
to
20
lakhs
for
a
single
day's
shoot
for
an
advertisement.
Why
Is
Nayan
Shying
Away
From
Deals?
When
compared
to
her
colleagues,
Nayantara
is
extremely
popular
down
South
and
she
enjoys
an
enviable
fan
following
in
all
the
four
major
South
Indian
languages.
Moreover,
she
has
the
capacity
to
bring
in
that
extra
bit
of
glitz
to
the
product.
But
why
is
she
shying
away
from
appearing
in
ads?
Nayan
Defends
Not
Doing
Ads
When
quizzed,
the
dusky
beauty
asks,
"If
I'm
not
using
certain
soap,
how
can
say
that
the
soap
is
secret
of
my
beauty?
If
I'm
not
drinking
a
particular
soft
drink,
how
can
say
to
the
people
that
the
drink
is
secret
of
my
energy?"
Nayan
Confident
About
Her
Potency
Nayantara
is
well
aware
about
her
capacity.
The
actress
adds,
"If
I
say
yes
to
endorsements,
people
will
form
queue
for
me."