It has been a tough journey for techie-turned-producer Neelima Tirumalasetti, whose latest production Alias Janaki released on July 26, admits facing gender discrimination on a daily basis in the male-dominated film industry. She is one the few women producers in the industry and she well about why there are less women in this field.
"Gender biasness is something that is inbuilt into the human
genes and mind. In a male-dominated industry, it is omnipresent. I
face it every single day. Even during the making of Panja, I was acutely
aware of this inequality," Neelima told IANS. "It's a male
dominated industry and there is a certain stigma associated with
it. I think it will slowly change as it's an evolution process,"
In a span of two years, Neelima has learned to survive. She also feels that more than a creative person, producers are usually seen as moneybags. She said, "Don't believe in anyone! There are a lot of empty promises being made here. Believe in yourself." Continue to read Neelima's interview in the slideshow.
What Keeps You Going?
"I think it's because I feel discriminated, I'm still in the
industry trying my bit to change it. Like in every field, women
have to prove their mettle before they are accepted into the main
fold. I haven't given up and people are respecting me for that," she said.
Talking about the producers' image, she said: "The producer,
unfortunately, for time immemorial has been relegated to the role
of a cheque writer. In my current role as a producer, I did
everything that was required to bring the movie to its release -
from story to auditions to locations to marketing to
Lessons Learnt From Panja
Neelima turned producer with Pawan Kalyan-starrer 2011 Telugu
action-drama Panja, which received lukewarm response at
the box-office. That didn't discourage her from continuing her
journey as a producer. "A producer in my view needs to understand
every facet of cinema and my experience with Panja taught
me lot of things," she added.
Pawan Kalyan's Advice
Post Panja, which she co-produced with three others,
Neelima has single-handedly produced two Telugu films Alias
Janaki and Areyrey. "I needed to prove to myself that
I could be successful against all odds. I also remembered what
Pawan Kalyan once told me - never worry about winning or losing.
Continue to battle... Moreover, it was my first step into
production," she said.
What Inspired Her To Become One?
Neelima never dreamt to be a producer. Talking about her debut,
she said, "My foray into film production was very fortuitous. I
think it was destiny that made me a producer. That destiny has
another name - Pawan Kalyan. It was during his stint with politics;
I had a chance meeting him and that changed my life 180 degrees for
good. Post that meeting, I joined his youth wing and worked closely
with him," she said.
"When he moved away from politics and returned to films, I
followed suit and landed an opportunity to produce a film with him.
It was an opportunity that was truly god sent and went head long
into that line of work," said Neelima, who holds a degree in
Torchbearer For Creative Films
She would like to be the torchbearer for creative films. "People
can't be watching the same kind of cinema day in and day out. Hindi
cinema has changed. There is a market for films such as A
Wednesday and Gangs of Wasseypur. I believe the time
has come for Telugu cinema to change," she said.