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Pictures: Prabhu Deva directs Allu Arjun in Colgate ad

Stylish star Allu Arjun, who is one of the most popular actors in South India, has already endorsed several commercial brands including Colgate-Palmolive in Andhra Pradesh. Now, he will start promoting his brand in entire South region also. Recently, the Telugu actor was shooting for an ad for the new campaign of Colgate MaxFresh in Mumbai. Prabhu Deva choreographed the dance steps for Bunny in this ad.

Colgate, which is facing tough feat with other companies in the market wants to increase the sales volume of Colgate MaxFresh in South India too. The company has planned to target youth, who are constantly looking for something new and fresh. So they have chosen Allu Arjun, who is a very popular face among the youth in South India. Bunny is all excited to be the part of this ad, says an insider from Colgate-Palmolive (India).

Allu Arjun, who is one of the best dancing stars of South India, is a die-hard fan of Prabhu Deva and did not get chance to work with him before this. The shooting of the new TV ad for Colgate MaxFresh was recently held in Mumbai. These two stars were all excited to film the ad. Before starting to shoot, the duo cut a huge cake on the set and shared it with other members of the production team.

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