There are several factors that matter for the commercial success of a Telugu movie at the Box Office. Popular actor, actress and director are few main aspects that decide and influence trade dynamics. Music is another element, which contribute a lot to the fate of a film. In recent days, Tollywood filmmakers have used item songs as a magic spell to drive the film goers crazy towards theatres.
In 2013, a few item numbers have been successful in driving unprecedented crowd towards theatres, thereby boosting the collection of their movies at the Box Office. However, the filmmaker admits that besides that the popularity of the actor and their item songs helped them grab eyeballs in the theatre. The glam and oomph of item girls have lent them a great mileage at the ticket counters.
Talking about the trend of item numbers, a Tollywood director says that this trend has been there in the industry since 1970s. The masses love a peppy tune and a popular heroine shaking her legs for the tunes of an item number has always influenced trade dynamics. He adds, "Reviving this trend in theatres has proved beneficial."
A few numbers have helped Naayak, Mirchi, Baadshah, Gunde Jaari Gallanthayyinde and Balupu strike gold at the Box Office. We bring you the pictures and details of top five Telugu item songs of 2013. Continue to see them in the slideshow.
Charmi's Item Song 'Nellore' In Naayak
After Nagarjuna's Damarukam, Charmi has done another item song 'Nellore'. She has appeared alongside Ram Charan Teja in the dance number in his Blockbuster movie Naayak and it has become one of the most hot numbers of the year. The actress says that she loves doing jhatkas-matkas and massy numbers. When director VV Vinayak approached her with the offer, she instantly gave her nod for it.
Hamsa Nandini's Item Song In Mirchi
Hamsa Nandini, who hogged the limelight with her cameo in Eega, has done a jig in a special number in Mirchi. The song that features her grooving alongside Prabhas has become one of the hit numbers of that year. Composed by Devi Sri Prasad, the item song 'Mirchi' has the voice of Chinna Ponnu.
Lakshmi Rai's Item Number In Balupu
Popular South Indian actress Lakshmi Rai has shook her legs for the item song in Ravi Teja's Balupu. Director Gopichand Malineni says that he thought of a special song to introduce the hero and they wanted an apt and popular heroine for the item song. Since Lakshmi has a huge fan following, her glam and oomph lent it a great mileage and increased the reach of the song.
Jwala Gutta's Item Song In Gunde Jaari Gallanthayyinde
International Badminton player Jwala Gutta, who is close friend of actor Nitin has done a special number in his movie Gunde Jaari Gallanthayyinde. The song has become one of the hit numbers of the year. The song was meant to showcase the guilt-free state of mind of the hero. Jwala Gutta's participation in it helped the director to reflect the mood and cadence of the hero.