There
are
several
factors
that
matter
for
the
commercial
success
of
a
Telugu
movie
at
the
Box
Office.
Popular
actor,
actress
and
director
are
few
main
aspects
that
decide
and
influence
trade
dynamics.
Music
is
another
element,
which
contribute
a
lot
to
the
fate
of
a
film.
In
recent
days,
Tollywood
filmmakers
have
used
item
songs
as
a
magic
spell
to
drive
the
film
goers
crazy
towards
theatres.
In
2013,
a
few
item
numbers
have
been
successful
in
driving
unprecedented
crowd
towards
theatres,
thereby
boosting
the
collection
of
their
movies
at
the
Box
Office.
However,
the
filmmaker
admits
that
besides
that
the
popularity
of
the
actor
and
their
item
songs
helped
them
grab
eyeballs
in
the
theatre.
The
glam
and
oomph
of
item
girls
have
lent
them
a
great
mileage
at
the
ticket
counters.
Talking
about
the
trend
of
item
numbers,
a
Tollywood
director
says
that
this
trend
has
been
there
in
the
industry
since
1970s.
The
masses
love
a
peppy
tune
and
a
popular
heroine
shaking
her
legs
for
the
tunes
of
an
item
number
has
always
influenced
trade
dynamics.
He
adds,
"Reviving
this
trend
in
theatres
has
proved
beneficial."
A
few
numbers
have
helped
Naayak,
Mirchi,
Baadshah,
Gunde
Jaari
Gallanthayyinde
and
Balupu
strike
gold
at
the
Box
Office.
We
bring
you
the
pictures
and
details
of
top
five
Telugu
item
songs
of
2013.
Continue
to
see
them
in
the
slideshow.
Nicole
Amy
Madell
Item
Song
In
Baadshah
The
item
song
'Welcome
Kanakam'
in
Baadshah
has
become
the
most
popular
number
of
the
year.
Composed
by
S
Thaman,
the
song
has
Bhaskarabhatla's
trendy
lyrics,
and
Soumya
Rao
and
Jaspreet
Jasz's
voice.
Nicole
Amy
Madell
has
grooved
to
the
tunes
of
the
track
alongside
Junior
NTR.
Charmi's
Item
Song
'Nellore'
In
Naayak
After
Nagarjuna's
Damarukam,
Charmi
has
done
another
item
song
'Nellore'.
She
has
appeared
alongside
Ram
Charan
Teja
in
the
dance
number
in
his
Blockbuster
movie
Naayak
and
it
has
become
one
of
the
most
hot
numbers
of
the
year.
The
actress
says
that
she
loves
doing
jhatkas-matkas
and
massy
numbers.
When
director
VV
Vinayak
approached
her
with
the
offer,
she
instantly
gave
her
nod
for
it.
Hamsa
Nandini's
Item
Song
In
Mirchi
Hamsa
Nandini,
who
hogged
the
limelight
with
her
cameo
in
Eega,
has
done
a
jig
in
a
special
number
in
Mirchi.
The
song
that
features
her
grooving
alongside
Prabhas
has
become
one
of
the
hit
numbers
of
that
year.
Composed
by
Devi
Sri
Prasad,
the
item
song
'Mirchi'
has
the
voice
of
Chinna
Ponnu.
Lakshmi
Rai's
Item
Number
In
Balupu
Popular
South
Indian
actress
Lakshmi
Rai
has
shook
her
legs
for
the
item
song
in
Ravi
Teja's
Balupu.
Director
Gopichand
Malineni
says
that
he
thought
of
a
special
song
to
introduce
the
hero
and
they
wanted
an
apt
and
popular
heroine
for
the
item
song.
Since
Lakshmi
has
a
huge
fan
following,
her
glam
and
oomph
lent
it
a
great
mileage
and
increased
the
reach
of
the
song.
Jwala
Gutta's
Item
Song
In
Gunde
Jaari
Gallanthayyinde
International
Badminton
player
Jwala
Gutta,
who
is
close
friend
of
actor
Nitin
has
done
a
special
number
in
his
movie
Gunde
Jaari
Gallanthayyinde.
The
song
has
become
one
of
the
hit
numbers
of
the
year.
The
song
was
meant
to
showcase
the
guilt-free
state
of
mind
of
the
hero.
Jwala
Gutta's
participation
in
it
helped
the
director
to
reflect
the
mood
and
cadence
of
the
hero.