The much anticipated SIIMA celebration was heralded at a press conference in Dubai today by the sensational Shriya Saran, along with Rana Daggubati and Arya to announce details of the second South Indian International Movie Awards (SIIMA).
To be held from 12-13 September, the award function will take place at the Sharjah Expo Centre. Shortlisting the Best Films of all South Indian languages - Malayalam, Tamil, Telugu and Kannada - SIIMA is gearing up for two days of action packed celebrations.
SIIMA has been instituted with the aim of creating a global platform for the South Indian film industry, and with over 500 Movies released in a year, the South Indian Film Industry is one of the largest in the world.
Vishnuvardhan Induri, Founder and MD of SIIMA said, "SIIMA is a platform for South Indian Film industries to showcase their cinema to the world, SIIMA will travel to a different country every year and it will be a great platform for south Indian films to market and publicise their movies."
Arya, Indian Tamil Actor and co-host at SIIMA, said, "I am very excited to be a part of a function where South Indian cinema is presented on a global platform." Read what Shriya, Rana and Arya has to say about SIIMA 2 in the slideshow.