Upcoming Telugu action-drama Alias Janaki, coming out July 26, will have a simultaneous online release because its producer Neelima Tirumalasetti believes it will help explore better revenue model. Alias Janaki will be released on Zingreel, an online movie portal. It will be the first Telugu film to have an online screening on the release day.
"I have three strong reasons to screen my film online. Firstly, I believe online screening helps in exploring better revenue models for low-budget films that have limited theatrical release. I want audience to watch movies at their convenience and finally, to bring down piracy," Neelima told IANS.
Neelima says piracy happens because people do not have access to content. "I'm hoping people won't record the film while watching online. Piracy mostly happens because people don't have access to films. I'm sure when they access the films, they would like to watch it legally as much as possible," she added.
The producer is confident this move will be fruitful. "My gut says it will be a successful venture. Smaller countries such as New Zealand and Australia have good Telugu speaking population, but don't have access to all Telugu films. I'm sure these people won't mind watching it online at a cheaper price than what they pay in cinemas," said Neelima.
Directed by debutant Dayaa K, Alias Janaki features Rahul Venkat and Anisha Ambrose in the lead roles. Alias Janaki can be watched online for $4.99. The film can be watched at will within 24 hours post payment. Continue to read Neelima Tirumalasetti's interview in the slideshow.
How Do You Intend To Attract Audiences To Watch Online?
"Besides promotion via print, electronic and online media, we have acquired a database of 2 lakh Telugu speaking people through associations abroad. We have been personally emailing them about the film and the opportunity to watch it online," she said.
Neelima Is Aware Of Telugu Audience's Problem In USA
"I have lived in Dallas for 12 years. I know for a fact that all theatres don't screen Telugu films and people have to drive miles to watch one. To watch a film online at their convenience would be the most suitable option for them," she added.
Alias Janaki Is An Honest Attempt
Alias Janaki is an honest attempt by the entire team of Sanghamitra Arts and Neelima Tirumalasetti to make a 'good' film that touches the inner conscience of every person in society today.
Alias Janaki Resonates A Rich Cinema Experience
Alias Janaki is a high quality product made against very challenging odds and with limited resources, yet resonating a very rich cinema experience with high technical standards, values and artist performances.
Neelima Chooses To Do Socially Responsible Film
Neelima, who has earlier produced Pawan Kalyan-Vishnuvardhan's film Panjaa, has chosen to do a socially-responsible film instead of exploring the commercial market of the Telugu industry. Alias Janaki is a subject-based budget film, which encourages all new talent.
Alias Janaki Required Small Resources
Neelima has made the right move by taking up films that require small resources yet have the potential to generate great revenue due to the abundance of unexplored talent in the field, by giving them the platform they so desperately needed.
Technical Stuff In AJ
Shravan's brilliant music has carried the film Alias Janaki very importantly like a dream in emotional sequences. Sujith and Sreejith are a like a double edged sword and its evident in the cinematography and editing.
K Dayaa's Direction
Director K Dayaa, who has helmed the movie Aliyas Janaki, has brought out the best of everyone and put it together in the best possible manner.
Actors' Performances In Alias Janaki
Rahul's performance simply drives the film. He lived his character and has put his soul into this film. Anisha is the next big thing. She's one of the few actresses, who light up the screen.
Alias Janaki - A Realistic, Non-Masala Film
Alias Janaki is a serious film. It deals with a complex subject, with an undertone of simplicity in its narration and screenplay. A realistic, non-masala and socially responsible film with a message.
Message In Alias Janaki
The message is delivered not in a three page dialogue or in a hero beating up hundred baddies or even in an over dramatic sequence, but through scenes that genuinely touch the heart and make you relate to the film and its sensible content.
Alias Janaki Release
With Alias Janaki slated to release on July 26, it should seen whether Neelima will be successful in her attempt of selling the movie online.