If
you
happen
to
wait
at
a
traffic
signal
in
Hyderabad
and
see
a
"missing" poster
featuring
actor
Harshavardhan
Rane,
don't
be
shocked
because
it's
just
a
promo
for
upcoming
Telugu
thriller
Anamika,
the
remake
of
Vidya
Balan-starrer
Kahaani.
The
actor,
who
was
initially
shocked
to
find
the
posters,
says
he
doesn't
mind
doing
anything
for
his
films.
Harshavardhan
Rane
told
IANS,
"Nobody
from
the
film's
unit
informed
me
about
these
posters.
I
was
shocked
to
find
them
on
the
roads,
at
traffic
signals
and
all
over
Hyderabad.
But
then
I
don't
mind
doing
anything
to
promote
my
film.
It
has
created
a
lot
of
curiosity
among
the
audience."
Nayantara
is
reprising
the
role
of
Vidya
in
Anamika,
which
will
feature
Rane
in
the
role
of
a
husband
gone
missing.
Harshavardhan
Rane
added,
"Friends
and
relatives
started
calling
me
to
find
out
if
I
was
fine.
The
youngsters
in
the
family
quickly
understood
that
it
was
all
part
of
promotional
strategy;
the
elders
were
not
so
quick
to
get
it.
I'm
glad
that
it
has
caught
the
eyes
of
so
many."
For
the
recent
festival
of
Sankranti,
kites
were
sold
with
the
missing
photograph
of
the
actor.
The
actor
said,
"A
lot
of
my
friends
told
me
that
they
found
kites
flying
with
my
picture
during
Sankranti
in
Hyderabad.
I
think
it
was
a
brilliant
idea
to
promote
on
kites,
especially
during
the
festival."
Asked
if
he
feels
Telugu
industry
lacks
the
expertise
in
promotions,
he
said,
"Our
films
with
stars
absolutely
need
not
worry
about
promotions
because
audiences
are
automatically
drawn
to
cinemas
because
of
their
emotional
connect
with
the
stars.
However,
it's
not
the
same
in
the
case
of
smaller
films."
"In
the
last
two
years,
smaller
films
have
shown
a
lot
of
creativity
in
the
promotional
department.
Promotions
are
very
important
for
concept-based
films
because
the
concept
becomes
the
creative
part
in
them.
I
still
remember
the
promotions
for
Telugu
film
D
for
Dopidi.
It
was
fresh
and
innovative," he
added.
In
D
for
Dopidi,
about
four
unfit
robbers,
the
lead
cast,
wore
masks
during
the
promotional
tour
of
the
film.
Directed
by
Sekhar
Kammula,
Anamika
also
features
Pasupathy
and
Vaibhav
Reddy
in
important
roles.