Director Steven Shankar's Telugu movie Hrudaya Kaleyam, which marks the acting debut of Sampoornesh Babu, has registered decent response at the Andhra Pradesh Box Office on its opening day. Considering its volume of release in the state, its first day collection is far better than Ram Gopal Varma's much-talked about film Rowdy featuring popular stars Mohan Babu and Vishnu Manchu.
Sampoornesh Babu, who is an NRI, had heavily promoted Hrudaya Kaleyam online prior its release. Its promos had created lot of curiosity among the film goers. Having released in 260+ screens in the state on April 4, the film witnessed an average amount of footfalls with its occupancy ranging between 30% and 35% in both multiplexes and single screens in the morning shows on Friday.
The movie buffs, who watched Hrudaya Kaleyam in the first show, were impressed with Sampoornesh Babu's action, comedy timing and dialogue diction, which formed a strong positive word of mouth. Apart from this, a mixed opinion for another new release Rowdy became a boon for the film and boosted its business in the later shows and also on Saturday and Sunday. The movie has collected approximately Rs 6.75 crores at the AP Box Office in the first weekend. Its breakup is Rs 2 cr on Fri, Rs 2.25 cr on Sat and Rs 2.50 cr on Sun.
Hrudaya Kaleyam does not have a fresh an interesting storyline, but the unique treatment of the subject and its commercial ingredients have appealed both film goers. Meanwhile, film critics have given good response for the film, when compared to their reviews for Rowdy. We bring you film critics verdict on Hrudaya Kaleyam. Continue to read the excerpts from the different reviews in the slideshow.
Oneindia - Rating: 2.5
Hrudaya Kaleyam has no story, but promise to entertain you for two plus hours. Though it has been promoted as action comedy film, the film has all commercial elements and appeals to masala audience. It is a good time pass film for this weekend for those who only look for fun.
While the audience laughs and claps at the spoof, the movie disappoints in the acting skills. The audience seemed oblivious to it though. All actors appear very raw. Some scenes looked straight out of a low budget slow Telugu TV serial. The director seems to have handled the situation well, with one after another clichéd scenes coming with a pun. The director has smartly avoided making the movie a spoof to belittle the Telugu movie industry and larger-than-life heroes. It's just a fun take on typical masala movies.
Idlebrain - Rating: 3.25
Hrudaya Kaleyam is a film that should be watched in theater to enjoy it because the shouts and chants of fellow moviegoers are as entertaining as the content on the screen. Watch it on a big screen and watch it with crowds. If you liked the trailers of Hrudaya Kaleyam, it's a must watch film for you in theater!
BharatStudent - Rating: 3.25
This is a film which is meant for fun seeking audience and not for those who seek logic and reason. At the box office, this has good potential to become a success.
Indiaglitz - Rating: 2.5
Hrudaya Kaleyam has no logic and that's its big asset. Watch it with low expectations and watch out for some funny lines.
Telugu123 - Rating: 3
Hrudaya Kaleyam is a mad cap over the top masala film, which will be liked only by certain section of audience. Sampoornesh Babu's hilarious act will be the major drawing points for this film. Those who look for logic, and do not like silly comedy can stay out of it.
BeyondTollywood - Rating: 3
The movie fails to answer some logics, as it is quietly driven out and can be ignored comparing to the comedy elements of the movie and is said to be a satirical comedy entertainer, which is purely to generate laugh and entertain the audience.
SupergoodMovies - Rating: 3
Sampoornesh Babu is the biggest and the only asset to this film. As expected, Sampoornesh does not disappoint at all. He dances, fights and the most hilarious part is he even invents a computer by his name Samputer.
Andhrawishesh - Rating: 3
Watch out for Sampoornesh and answer for the tagline of the film. [A Kidney with a Heart]
CineCorn - Rating: 3
Another interesting thing here is that the film suffers from the same problems that the film is trying to spoof. The fact is that the original over the top masala entertainers, which the film spoofs or follows religiously, itself are vastly criticized for their excess. And Hrudaya Kaleyam in trying to make fun of those films makes the same mistakes as them narrative wise and ends up as an average fare
FilmCircle - Rating: 3
Hrudaya Kaleyam is a decent parody on logicless action films of Telugu Cinema. Sampoornesh Babu has carried it successfully on his shoulders. This film is a perfect launch for him to rise like Tamil Power Star Sreenivasan. Sai Rajesh's gutsy experiement is paid off well. Due to its low budget, Hrudaya Kaleyam is already a commercial success. Go and watch it for Sampoornesh Babu.
EenaduCinema - Rating: 2.75
Hrudaya Kaleyam entertains flawlessly, if we keep logics aside. Otherwise, it looks silly.Sampoo has carried the whole film on his shoulders. If you connect well with his screen presence, the film will be a decent watch or vice versa.
Cineoutlook - Rating: 2
Overall, you can go to the movie to watch Sampoornesh babu's dialogues and for his comedy. Apart from this the director want to test the patience of the audience with this storyline, bad direction which makes this film a horrible to watch. Better to stay away from this film!
APHerald - Rating: 2
There are hundreds of Spoof films made in around the world majority of them being absolutely rubbish due to poor sense of humor in the film. Even Burning star's Hrudaya Kaleyam fails in this aspect to provide some good pun with the film's concept and spoof.
Cinejosh - Rating: 3
Overall, leave your brain, heart and lever at parking lot before entering theater. Do not raise any questions and then you might enjoy this foolish, insane comedy with countless blunders.