As a part of its unique promotional strategies, the makers of much-awaited Telugu movie Aagadu starring Superstar Mahesh Babu and Tamanna Bhatia in the leads, unveiled the World's Largest Police Belt at RK Beach in Vizag on September 17. The Aagadu belt is 12,029 feet long and the Tollywood Superstar has set a new world record by unfolding this longest police belt.
Directed by Srinu Vaitla, Aagadu is an action comedy entertainer. Set in the backdrop of Tadipatri town of Ananthapuram District in Rayalaseema, the movie reportedly deals with mining mafia. Mahesh Babu, who is playing a Circle Inspector, will be seen donning a police belt with its buckle featuring the word Aagadu. Its look-alike long police belt was unveiled for the promotion of the movie on Wednesday.
The makers of Aagadu had invited Mahesh Babu fans across the state to attend the event of World's Largest Police Belt. Thousands of fans took part in the function and unveiled the belt at the RK Beach in Vizag. Meanwhile the producers also gave the specially-designed Aagadu merchandises like T-Shirts, belts, key chains, head and wrists bands to the fans on the occasion.
We bring you the photos of the Aagadu Belt launch. Continue to see them in the slideshow.
Aagadu Unique Promotional Strategies
The 14 Reels Entertainment has left no stone unturned to make Aagadu a Blockbuster at the Box Office. The production house has had several unique promotional strategies for the movie.
Aagadu Express Train
As a part of Aagadu Promotion, the producers earlier flagged off an entire train decorated with posters of Mahesh Babu's Aagadu travelling between Secunderabad and Vishakapatnam.
Aagadu Police Belt
Now, the Aagadu producers have unfolded the World's Largest Police Belt and this is the first of its kind publicity not only in Tollywood, but also in Indian Cinema.
Showtime Entertainments' Promotion
The 14 Reels Entertainment has teamed up with event and promotion house Showtime Entertainments, for the unique publicity of the film Aagadu.
Aagadu Belt Launch
The Aagadu belt was unfolded by Superfans of Superstar Mahesh Babu at the RK beach in Vizag with important dignitaries inaugurating it at 4.30 pm on September 17.
Aagadu Merchandises For Fans
Specially designed Aagadu merchandises like T-shirts, belts, key-chains, caps, audio CDs, Mahesh-Babu-autographed photos, wrist and head bands and flags were freely distributed to the superfans.
Aagadu Belt Launch Live On Air
Hundreds of reporters from various media houses had assembled at the Aagadu belt launch. The function was aired live on some regional TV news channels and online portals.
Aagadu Belt Launch Goes Viral
The photos of Aagadu belt launch have gone viral in the social media and this unique publicity event has grabbed many eyeballs across the globe. It has definitely garnered more attention for the film.