Shankar's I Sets New YouTube Record: Trailer Crosses 2 Million Views

Director Shankar who is known for path-breaking movies like Gentleman, Kadhalan, Indian, Enthiran, Anniyan and Nanban, released the tailor of his much-awaited film I (Ai) on the official YouTube channel of Sony Music India. The video of the Superstar Vikram and Amy Jackson starrer film has clocked over 2 million views in 24 hours, the fastest for even a Bollywood film, a feat achieved by no Indian Director before

Produced by V Ravichandran on Aascar Films, I has rich production values, Ashok Parwani, Head South, Sony Music India said, "This is a first for us too, we have not witnessed such a huge pick up for any trailer. ‘I' will set new benchmarks across film industry's and we are proud to be associated with the magnum opus."

The music launch of I, which was held in Chennai on September 15, was the talk of the nation with Hollywood Star Arnold Schwarzenegger as the chief guest at the spectacle. The evening witnessed a bevy of stars from the film industry. Grammy Award winner AR Rahman's music had the stadium of 5000 fans mesmerized. Additionally, the suave actor Vikram's performance left everyone spell bound.

Weta Workshop, the company behind Peter Jackson's film trilogy The Lord of the Rings, has worked on the digital make-up and background arts for the film. Epic, World Class and Technically Brilliant is what the entire industry has reviewed the trailer as! The addition of music by Grammy Award winner AR Rahman promises to make the film a must watch!

I is set to release in Tamil, Telugu, Hindi, Kannada, Malayalam and in all major Indian languages. It will be the first Indian film to be dubbed into Chinese!