The Guinness World Records on Wednesday approved the poster created during the audio launch of S.S Rajamouli's magnum opus Baahubaliin Kochi on June 27 as the world's largest poster.
Global United Media, the company that distributed Baahubali in Kerala, was behind the idea of creating the poster, which was designed by Rajamouli himself.
"Now it is officially awarded..Congratulations to Mr. Prem Menon and his team at global United media", read a tweet from Rajamouli.
According to the Guinness website, the poster sized 51,598.21 square feet surpassed the previous record of 50687.25 square feet.
"You don't get to do things like these every day and a big thank you to the entire team to make this wonderful event happen. A special thanks to producers Shobu Yarlagadda, Devineni Prasad and director Rajamouli," Global United Media managing director Prem Menon shared.
A team of 30 members worked round the clock for three days to complete the poster.