Though the film had reportedly made more than 150 crore pre-release business including satellite rights and other deals, the distributors and exhibitors would need a long run of the film to recover the amounts they have invested.
Apparently, piracy is the biggest fear that is bothering the makers and the buyers of late. Ever since the project got readied, it has been suffering some or other leak.
So to eradicate the piracy, Rajamouli and his team reportedly has a great plan of action ahead. Rajamouli has already taken utmost care to prevent any leaks from the editing table and censor screening.
Earlier, the film had faced enough with video leaks, song leaks and story leak and it looks like the team have learnt a lesson from them. Meanwhile, we have to wait and how far Rajamouli's innovative plan of action to kill piracy will work.