Reports were afloat that Mahesh Babu had signed a ₹300 Cr deal with Eros International, for a contract of three films, handing over the whole and soul rights of the films to the company alone. The deal includes the actor's remuneration, film's distribution, satellite and remake rights.
If the news is to be believed, then Mahesh would be the first hero in South India to sign such a massive deal. But it is only worrying his fans rather than making them happy about the actor's craze in the market.
Eros, a popular Bollywood production company, ventured in to Telugu with Mahesh's 1 Nenokkadine and had to face a severe blow with its disaster. Mahesh Babu tried to compensate the loss by giving away the rights of his next filmAagadu, but that too bombed at the box office. Apparently, when Mahesh handed over the distribution rights of his latest blockbuster Srimanthuduat the last minute to Eros, the company managed to rake in huge collections.
However, the other films produced by Eros in Telugu turned out to be loss ventures and the corporate giant has quickly got the 'iron leg' image among the trade circles and fan groups. On that note, Eros' involvement in Mahesh's next three films, has put his fans in a state of confusion. Interestingly, Mahesh Babu, who usually succumbs to sentiments, is going out all his way for Eros. Looks like the production company has mastered the trick of alluring the Superstar.