Ram Charan holds a strong fan base in crowd pulling areas like Ceeded, Nellore and UA, which in a way made him the new king of masses. But the star lacks the potential to pull class audiences to theaters in the deciding area like overseas, which has now turned into a major setback for the actor.
Though he tried to come out of his complete mass image by trying his hand on family entertainers like Govindudu Andarivadele and Bruce Lee, they did not help his career in any manner.
To a point, Ram Charan was considered as the reigning king of box office after minting crores with mediocre films. Apparently, the same formulaic films distanced him from the class audience and has indirectly put his box office stamina in trouble.
Wondering what Pawan Kalyan has to do with all this? Well! Following Charan's career closely, Pawan Kalyan is said to have come to his rescue with a damage control plan.
If the sources are to be believed, Pawan Kalyan has asked his close friend Trivikram to pen a family entertainer for Ram Charan and he himself will be producing the film under Pawan Kalyan Creative Works.
Trivikram's finesse in entertainers and craze in A centers shall work as an image makeover for Charan. We are informed that Charan will be shooting for Trivikram's film and Thani Oruvan remake with Surrender Reddy, simultaneously.
As per the reports, Trivikram will immediately get on to the project after filming A...Aa with Nithin and Samantha and he is already busy scripting the film. If things go well, the film will go on sets from March 2016.