Taapsee Pannu, who rocked in South cinema and currently exploring Bollywood, has been roped in as the face of Nirmal Hair Oil.
The 28-year-old has taken up the brand as Nirmal is her mother's name as well.
"It was quite a coincidence that my mom's name is same as this brand's name. I have always been complimented for my hair whenever I go for shoots since my modelling days, so I wasn't surprised that I am endorsing a hair oil brand now," Taapsee said in a statement.
She said she wanted to be sure about the brand that she endorses and the kind of creatives it would have.
"I also got a few offers from some top hair oil brands but they wanted me to do one odd TVC for them and not be the face of the brand, which was not okay with me. So, I waited for a brand which will value my presence more. So, Nirmal coconut clear oil is the one," added Taapsee, who also endorses three other brands.
On the film front, Taapsee to romance Sundeep Kishan in a science fiction and she is also in talks for a film under the direction of V I Anand co-starring Nikhil Siddhartha.