Mohanlal reportedly shocked the makers of NTR's Janatha Garage, by pocketing crores with his brilliant marketing tactics.
Apparently, the Malayalam superstar demanded 1.5 Crores
remuneration to act in the film, along with the rights of the
Malayalam version, to which Mythri Movie Makers readily
But, it was a major blow to them, when they got to know that the
actor sold the Malayalam rights for a whopping price of 4.5 Crores,
using his brand name and the goodwill of the other cast and crew,
in the state.
Looks like the producers miscalculated the market of Mohanlal
and are regretting it now, for leaving a huge business area all to
the actor's sack.
In fact, NTR was keen on the Malayalam market right from the
beginning, because of which the director has also cast Nithya
Menen, who is one of the top league actresses of Malayalam
industry, and Unni Mukundan and a few other familiar faces.
Though NTR and the Mythri Movie Makers concentrated on exploring the different markets and expanding the reach of their film, they did not do their research right, which has in turn benefited Mohanlal. Now that was an amazing move by the Superstar. Experience does it all.