At
a
time
when
the
demand
for
bilingual
and
dubbed
versions
of
films
is
at
an
all-time
high
in
Indian
cinema,
ace
filmmaker
S.S.
Rajamouli
of
Baahubali:
The
Beginning
fame,
says
it's
only
feasible
to
release
those
films
in
multiple
languages
which
have
a
universal
human
connect.
Rajamouli's
southern
magnum
opus
Baahubali:
The
Beginning,
which
was
made
on
a
whopping
Rs
100
crore-plus
budget,
released
across
the
world
in
different
languages
like
Malayalam,
Tamil,
Telugu
and
Hindi
and
minted
over
Rs
600
crore
worldwide.
Rajamouli
says
whether
a
film
should
be
released
as
a
bilingual
project
or
not
depends
on
the
subject
of
a
project.
"Each
and
every
film
cannot
be
released
in
all
the
languages.
If
you
get
a
subject
which
is
predominantly
based
on
human
emotions,
which
are
general
to
everyone
irrespective
of
caste,
creed,
region,
language
or
culture
specific
-
if
you
know
that
your
story
is
based
on
those
human
emotions
and
it
connects
to
everyone
-
then
it
is
eligible
to
release
in
all
the
languages," said
Rajamouli.
"In
the
case
of
Baahubali:
The
Beginning
we
believed
it
needs
to
be
showcased
to
a
wider
audience,"
he
added.
The
National
Award
winner
and
Padma
Shri
awardee
says
mediocre
subjects
cannot
register
huge
footfalls
at
theatres.
"Art
is
a
very
difficult
business,
and
cinema
is
both
art
and
business.
You
just
cannot
say
that
it
is
all
art,
and
vice-versa.
So
that
way,
one
has
to
give
space
for
another
and
you
should
be
sensible
enough
to
think
of
both
angles,"
said
Rajamouli.
"If
you
are
putting
money
in
a
film,
there
should
be
some
avenue
from
where
you
can
get
the
money
back.
No
one
wants
to
make
films
to
be
bankrupt.
When
you
start
believing
in
a
mediocre
subject
thinking
that
it
is
going
to
fetch
more
in
various
markets
just
by
pumping
in
more
money
to
it,
then
that's
where
the
problem
starts,"
he
added.
Now
Baahubali:
The
Beginning,
starring
Prabhas
and
Rana
Daggubati
in
the
lead,
is
set
to
release
next
month
in
6,500
screens
across
China
--
which
is
increasingly
becoming
an
important
market
for
Indian
movies.
"There
has
been
a
lot
of
effort
from
the
producer's
side
to
release
it
as
a
mainstream
film
there
(in
China).
This
is
not
the
first
time,
as
a
lot
of
(Indian)
films
have
released
there
before.
But
all
of
them
have
received
a
very
small
number
of
screens,"
Rajamouli
said.
"PK
broke
that
(image)
as
it
got
a
wide
release
there.
Baahubali:
The
Beginning
is
going
to
release
in
6,500
screens.
Our
film
is
going
to
release
all
over
China.
It's
bigger
than
its
India
release,"
Rajamouli
said.
He
also
appreciated
how
since
the
"Chinese
are
very
aggressive
in
their
marketing,
they
have
grown
exponentially
(in
terms
of
filmmaking)
when
they
decided
to
put
their
eye
on
cinema
10
to
15
years
ago".
"I
hope
our
film
does
well,
not
just
for
us,
but
for
the
string
of
Indian
films
to
follow,"
he
added.